Gone are the days when pink boots were seen as too much or David Beckham getting a new haircut was front page news.
Now, Nigeria’s World Cup 2018 kit can go viral or Paris Saint-Germain can collaborate with the Jordan brand. Fashion and football have, finally, become fully intertwined.
With that in mind, here are our picks for the five best football and fashion collabs of recent years.
Just in time for the Champions League final, Just Eat and UEFA have launched a collaboration presented by none other than Manchester United legend Rio Ferdinand, who brought not only his status as a footballer but also his sense of style to the table.
On the Bundesliga’s 60th anniversary, the German top flight teamed up with distorted people for an 11-piece collection that mixed modern sports with retro streetwear.
No matter one’s own opinion on this Paris Saint-Germain vintage, there’s no doubting that their partnership with Jordan changed the game. According to reports the Jumpman paid around €200m for three years worth of kit branding.
Dutch giants Ajax have made a habit of releasing banger after banger when it comes to kits in recent years but their collaboration with Amsterdam label Daily Paper in 2022 was on another level.
We couldn’t curate a list of the best football and fashion moments without mentioning these things of beauty from adidas and Prada.
Released in 2023, the German boot manufacturer linked with the Italian couture house to bring us three pairs of boots that are simply to die for.
Two of the most sought-after young footballers on the planet showing their flair for style with a pair of the biggest brands on the planet.
David Alaba and Serge Gnabry’s recent photoshoot with GQ for the adidas x Gucci team-up was a wondrous thing.