Users across Europe are reporting significant price hikes in their individual and family plans. And although the reports are mainly from Europe, YouTube has made a quiet decision to increase prices globally. Subscribed users are now receiving emails with the new pricing that will go into effect in November.
In Belgium, the Netherlands and Italy, for example, the family plan will ask €26 monthly, up from €18, while the individual plans go from €12 to €14. Swiss users will have to pay CHF 34 (up from CHF 24) and Swedish users will see their plans increase from SEK 179 to SEK 279.
Perhaps a complete list of countries getting a price hike will soon be published by YouTube, but until then, keep an eye on your email inbox.
This price increase seems very aggressive, and some Reddit users point out that YouTube Premium is now one of the most expensive streaming services, at least for users who are using the platform mainly for YouTube Music. For instance, Spotify is asking around €18 for its family plan in Europe on average (prices vary across countries), while the individual plan is about €11. Apple Music is also cheaper, matching Spotify’s individual plan pricing and asking €1 less for its family plan.