John Lewis’s 2024 Christmas advert has finally reached our screens with a heart-warming story about finding the perfect gift.
The highly-anticipated advert was unveiled on social media on Thursday 14 November. The story follows Sally, a young woman rushing into John Lewis’ Oxford Street store to find a Christmas present for her younger sister.
In a Narnia-esque moment, Sally steps through a rail of clothes into a whimsical world of memories, where she revisits different moments in time with her younger sister on her quest for the perfect gift.
Set to Richard Ashcroft’s Sonnet, ‘The Gifting Hour’ is a joyful story of sisterhood and the sentiment of giving, that puts the flagship John Lewis store in the spotlight.