Everyone who has a Netflix subscription has been warned they are about to be hit with new £10.99 a month charges if they want to stay ad-free.
Netflix is scrapping its cheapest ‘basic’ plan, which has been priced at £7.99 a month and has no adverts.
Instead, it is pushing customers from the basic tier of its pricing structure onto the £4.99 standard with adverts plan instead.
And customers wishing to avoid adverts will instead be forced to upgrade to its £10.00 standard plan instead, meaning a £36 a year increase on what you were previously paying if you want to stay free of adverts.
Both the standard with ads and the standard tiers are capped at just 1080p streaming and two devices at a time.
Customers wanted 4K across four devices must plump for the steeper £17.99 a month 4K package.
Customers unhappy about the changes can switch at any time. Simply log in and select ‘cancel membership’ under the account’s membership and billing section, and you’ll be able to keep watching until the final day of your billing cycle.
Disney Plus is currently £7.99 a month and offers 4K streaming with no ads, while Apple TV is £8.99, with 4K, and Amazon Prime with Video streaming is £8.98 a month, but now includes a £3 a month ad-free charge, bringing its equivalent cost to £11.98 a month for ad-free 4K.