GenAI
A GenAI search experience on Walmart.com and in-app launched earlier this year.
This enables customers to browse based on specific use cases, generating more relevant and cross-category results.
Since that time, Walmart has added more GenAI powered online shopping features, including product reviews, summarisations and comparisons. It is now beta testing a GenAI powered shopping assistant.
This can, for instance, respond to customer inquiries such as, ‘What’s the ideal present for a five-year-old?”
Over time, it will evolve to include more advanced features and capabilities.
Digital shelf labels
Walmart has also announced digital shelf labels, developed by Vusion Group, which will help support pricing updates for 120,000+ products on store shelves, across 2,300 stores nationwide by 2026.
“Driven by our commitment to help our customers live better, we’re constantly working to create shopping experiences that are convenient, engaging and personalised. This experience needs to be cohesive, interconnected and seamlessly integrated into their everyday lives,” says Tom Ward, Chief eCommerce Officer, Walmart U.S.
“By consistently pushing the boundaries, we’re continuing to lead the industry in service of our customers.”