Customers expect seamless, connected, consistent shopping experiences across all channels and touchpoints, especially in fashion and beauty. While brands still spend significant sums on offline channels, that’s changing as they increasingly shift spending to social commerce channels.
Yet, as they do so, accurate measurement and a lack of budget are frequently cited obstacles. In response, fashion and beauty brands are prioritizing unified e-commerce models for consistent, convenient experiences that lead to higher sales and revenue.
Join Meghan Stabler, senior vice president of marketing at BigCommerce and Jenna Galardi, director of omnichannel growth at Feedonomics, on July 10 at 2 p.m. ET as they discuss insights from Glossy and BigCommerce’s latest State of the Industry Report, highlighting actionable takeaways to create frictionless customer experiences from online to in-store or in-app.
Register for this webinar to learn more about:
- The channels leading the omnichannel wave among fashion and beauty brand marketers
- How brands are implementing full-funnel personalization tactics
- Who’s leading the charge and the tech stack they’re using
- The challenges in the space and how fashion and beauty brands are overcoming them