Xponential Fitness (NYSE:XPOF – Get Free Report) and United Parks & Resorts (NYSE:PRKS – Get Free Report) are both consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, dividends, profitability, earnings, analyst recommendations, valuation and institutional ownership.
Valuation & Earnings
This table compares Xponential Fitness and United Parks & Resorts’ gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Xponential Fitness | $327.49 million | 2.40 | -$17.48 million | ($0.57) | -28.68 |
| United Parks & Resorts | $1.73 billion | 1.94 | $234.20 million | $3.72 | 14.44 |
United Parks & Resorts has higher revenue and earnings than Xponential Fitness. Xponential Fitness is trading at a lower price-to-earnings ratio than United Parks & Resorts, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Xponential Fitness and United Parks & Resorts’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Xponential Fitness | 1.90% | -7.65% | 2.97% |
| United Parks & Resorts | 13.84% | -88.59% | 9.23% |
Analyst Ratings
This is a breakdown of current ratings and recommmendations for Xponential Fitness and United Parks & Resorts, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Xponential Fitness | 0 | 3 | 6 | 2 | 2.91 |
| United Parks & Resorts | 1 | 2 | 3 | 0 | 2.33 |
Xponential Fitness presently has a consensus price target of $21.05, suggesting a potential upside of 28.75%. United Parks & Resorts has a consensus price target of $63.83, suggesting a potential upside of 18.83%. Given Xponential Fitness’ stronger consensus rating and higher possible upside, equities analysts plainly believe Xponential Fitness is more favorable than United Parks & Resorts.
Volatility and Risk
Xponential Fitness has a beta of 1.23, indicating that its share price is 23% more volatile than the S&P 500. Comparatively, United Parks & Resorts has a beta of 2.02, indicating that its share price is 102% more volatile than the S&P 500.
Insider & Institutional Ownership
58.5% of Xponential Fitness shares are held by institutional investors. 47.8% of Xponential Fitness shares are held by insiders. Comparatively, 1.1% of United Parks & Resorts shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Summary
Xponential Fitness beats United Parks & Resorts on 8 of the 15 factors compared between the two stocks.
About Xponential Fitness
Xponential Fitness, Inc., through its subsidiaries, operates as a boutique fitness franchisor in North America. It offers pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, functional training, and yoga services under the Club Pilates, Pure Barre, CycleBar, StretchLab, Row House, YogaSix, Rumble, AKT, Stride, and BFT brands. Xponential Fitness, Inc. was founded in 2017 and is headquartered in Irvine, California.
About United Parks & Resorts
United Parks & Resorts Inc., together with its subsidiaries, operates as a theme park and entertainment company in the United States. It operates and licenses SeaWorld theme parks in Orlando, Florida; San Antonio, Texas; Abu Dhabi, United Arab Emirates; and San Diego, California, as well as Busch Gardens theme parks in Tampa, Florida, and Williamsburg, Virginia. The company also operates water park attractions in Orlando, Florida; San Antonio, Texas; San Diego, California; Chula Vista, California; Tampa, Florida; and Williamsburg, Virginia. In addition, the company operates a reservations-only theme park in Orlando, Florida and a park in Langhorne, Pennsylvania; and theme park in Chula Vista, California. It operates a portfolio of theme parks under the SeaWorld, Busch Gardens, Aquatica, Discovery Cove, Water Country USA, Adventure Island, and Sesame Place brand name. The company was formerly known as SeaWorld Entertainment, Inc. and changed its name to United Parks & Resorts Inc. in February 2024. SeaWorld Entertainment, Inc. was founded in 1959 and is headquartered in Orlando, Florida.
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