Ubisoft’s continuous downward spiral is seemingly only gaining speed, with the latest speed boost coming from the company Monetization Director for Ubisoft, who took to LinkedIn to call gamers critiquing the company and its products “non-decent human[s]”.
A quick summary of Ubisoft’s recent nose-diving begins with the unveiling of Assassin’s Creed Shadows, which quickly gained controversy for numerous allegations that Ubisoft was mispresenting Japanese heritage through unpopular artistic design choices. Additionally, Ubisoft admitted that Star Wars Outlaws underperformed sales wise, and the controversy with Assassin’s Creed Shadows reached a boiling point that the game is now officially delayed until February next year.
These company woes have also spawned an internal investigation and review by company board members. All of these bumps in the road have caused Ubisoft’s share price to plummet more than 50% in just the last two months, causing the company’s board of directors to launch an internal review of the company’s performance which will likely result in a reshuffling of staff.
Now, in the heat of what could be considered the most tumultuous time for Ubisoft, the company’s director for monetization, Stevy Chassard, has taken to LinkedIn to voice his opinion on the public’s reaction to Ubisoft and its recent decisions.
“The gaming industry is rough at the moment, we all know it. But seeing how “gamers” react on social medias, wishing ill-fate to companies and people alike is sad. (And not only towards Ubisoft. Even though it is always the vocal minority that express themselves on social media, I was hurt, hurt and ashamed to be part of this community.“
“What is even more revolting, is coming on LinkedIn and seeing the same comments from people within the industry. On top of exposing yourself as a clearly non-decent human being, you are affecting thousands of employees that are already impacted by all the hate despite doing their best to deliver incredible experiences.“
“How can you wish a company to fail simply because they do not cater to you or that the produce does not please you is beyond me.“
“We are all on the same boat, please please please, stop spreading hate, we should all uplift each other instead of bringing each other down,” said Chassard