UK. Innovative Irish whiskey brand Two Stacks has teamed up with Avolta’s World Duty Free stores to extend its reach in travel retail.
Two Stacks’ key expressions The Blenders Cut – Cask Strength and Double-Distilled Peated Malt are being showcased in World Duty Free stores located at 26 UK airports.
The partnership marks another step in the whiskey maker’s expansion in travel retail, offering travellers unique and complex cask-strength whiskeys and carefully crafted peated malts.
To celebrate this collaboration, Two Stacks will be running weekly tastings at various UK airports for travellers to sample and appreciate these whiskeys.
Two Stacks also strengthens World Duty Free’s extensive portfolio of premium Irish whiskey brands.
Two Stacks Irish Whiskey CEO Shane McCarthy said: “This is a big moment, not just for Two Stacks but for the entire Irish whiskey category within the World Duty Free space. We are excited to offer travellers complex cask-strength whiskeys and exquisite Double Distilled Peated Malts.
“Expanding this category has been one of our major ambitions, and just over three years later we have achieved our biggest-ever listing.
“A special thank you to SipWell Brands for their invaluable assistance in making this partnership possible. If you are passing through one of the many UK airports this summer, take advantage of the weekly tastings we will be hosting and embrace the moment when Irish Whiskey choice in duty free got a little bit wider.”
Avolta Category Manager for Liquor in the UK Aisha Dad said: “We are delighted to partner with Two Stacks to showcase their two key expressions to travellers visiting our World Duty Free stores across the UK. The many airport tastings we have planned will give customers the opportunity to discover and appreciate both the Blender’s Cut Cask Strength, and the Double Barrel Single Malt, which are inspired by the rich history and heritage of the Irish Whiskey industry.
“It’s so exciting to explore new brands within this subcategory, and we also love to champion independent brands such as Two Stacks, and offer exceptional products such as these for our customers to discover and enjoy.” ✈
