Tuesday, July 2, 2024
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Trip.com Group, a prominent global online travel agency, has announced a strategic alliance with Prioticket, a leading connectivity platform specializing in managing, selling, and distributing tours, activities, and experiences. This partnership marks a significant milestone in Trip.com Group’s commitment to enhancing its offerings and providing seamless connectivity for travelers worldwide.
Prioticket is renowned for its comprehensive suite of tools designed to facilitate third-party system integration, centralized global distribution management, and feature-rich point-of-sale solutions.
Expanding Connectivity and Enriching Experiences
Through an advanced API integration, Trip.com Group will connect with Prioticket’s network of suppliers, aggregators, and platform partners. This collaboration will grant Trip.com Group access to over 50 additional reservation systems, significantly expanding its international network and integration, particularly for attractions across Europe, the Middle East, and the US.
Under this new partnership, Trip.com users can anticipate enhanced access to iconic sites such as New York’s Rockefeller Center, Europe’s Tivoli Gardens and Ikono Experiences. Unique tours include City Sightseeing Worldwide’s hop-on hop-off bus tours, Evan Evans Tours’ Harry Potter Studio Tours, and top attractions in Dubai and Abu Dhabi such as the MuseumCertainly! Here’s a revised version:
Explore the Future, Ascend Burj Khalifa, and Experience Louvre Abu Dhabi with priohub.
This development comes amidst burgeoning interest in tours and activities, with anticipated year-on-year booking growth of approximately 40% in early 2024 in markets like the UAE and Europe.
Empowering Growth and Streamlining Operations
Through seamless API connectivity, attractions, tour operators, and activity providers will gain the capability to automatically update prices and inventory, ensuring travelers have access to accurate and current information. This integration underscores Trip.com Group’s commitment to optimizing travel experiences through enhanced connectivity and operational efficiency.
“This partnership with Prioticket aligns perfectly with our commitment to providing comprehensive travel solutions and exceptional experiences for our customers,” said Chase Liu, General Manager of Attractions & Tours of Trip.com Group. “By integrating with Prioticket’s robust platform, we are expanding our reach and enhancing the efficiency of our operations, which ultimately benefits our partners and travellers alike.”
Prioticket’s CEO, Gert-Jan Ruiter, also expressed enthusiasm for the partnership, stating: “This partnership with Trip.com Group represents a significant advancement in our mission to be the leading connectivity platform in the travel industry.”
“By integrating our robust platform with Trip.com Group’s extensive network, we are ready to deliver our partners unparalleled access and convenience to a wider audience. This collaboration perfectly fits our goal, and being the first to achieve such an integration showcases our commitment to innovation and excellence. We are excited about the opportunities this collaboration brings and look forward to a successful partnership,” he said.
As Trip.com Group continues to broaden its service offerings, this partnership marks a significant advancement. These collaborations within the activities and tours sector reinforce its standing as a premier global travel provider.
