In brick-and-mortar retail, stores are increasingly focusing on creating inclusive spaces that bring people together through shared experiences and interests. Recognizing the issue of loneliness among the elderly population, Asda established designated zones within stores that foster social interaction and community engagement.
Online retailers are leveraging GenAI to address significant pain points such as sizing and customer service. AI-powered sizing solutions use data analytics and advanced algorithms to provide personalized recommendations on clothing sizes, reducing the likelihood of returns due to poor fit. Artificial intelligence is also enhancing customer service interactions by introducing responsive chatbots and assistants that can handle inquiries and resolve issues efficiently.