While jellies are well suited to island life, they are more versatile in 2024 than they would have been in the past. Their appeal is that they are playful – a cheeky flash of something bright and glossy. They can add an upbeat element to an otherwise grown-up look. They suggest that the wearer doesn’t take themselves too seriously either.
“What I love about the new season jellies is how they are being bought and worn by our customers both for holiday and city life,” Martini says. “I would suggest pairing your jellies with a tailored linen suit for the city, a slip dress for the evening or denim cutoffs and a cotton shirt for walks along the beach.”
In terms of jelly style, there are no rules. There are traditional, buckled fisherman sandals, ballerina shapes, or for a very retro look, the kind with a mini wedge heel. Just try them on before you commit. At Ancient Greek Sandals, they have a snug fit that’s best for wearing on the beach or in the sea. They recommend sizing up for city use. And if you do get your hands on a pair by The Row, bear in mind that they have leather soles, making them very much a fashion shoe, rather than practical seaside essential.