Friday, November 22, 2024

This is the Shoreditch vintage shop fashion editor’s love

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ALL GOOD IN THE ’HOOD 

Goodhood has long been a Shoreditch institution for those in search of labels beyond the predictable. Having first opened on Coronet Street off Hoxton Square in 2007, then moving to bigger premises on Curtain Road, the Japanese-inspired store is now scaling up again to its new Hanbury Street spot. It promises vintage curations, pop-ups with local specialists as well as its own stylish in-house label, Goods by Goodhood.

Founder Kyle Stewart, who has run the store with partner Jo Sindle since its inception, explains: ‘We want to blur the boundaries between community hangout, brand activation space and contemporary multi-brand edit. We work with our east London neighbour Stranger Than Paradise, who look after our record store; they always deliver on vibes. Our friends at Teenage Engineering are behind our new sound system, too, so there’ll be a lot of satisfied ears.’ You know what to do… 

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