As per the Farage-baiting social media campaign, Jaguar is also fundamentally rethinking how it reaches and deals with its customers. First, there will be a new digital eco-system. Where would we be without that? Although some traditional dealers will survive, think instead of curated experience centres. The first of these is due to open in Paris, in the heart of the 8th arrondissement’s fashion district. “EVs are not associated with luxury,” Jaguar’s MD Rawdon Glover tells me. “So it will be all about the brand, and about the design, inside and out. People aren’t choosing vehicles because of the powertrain, it’s about creating an emotional response. But it’s also about gravitas, which isn’t something that you pluck from thin air. It has to be built up from Jaguar’s history.”