For voters who felt strongly about abortion or the state of democracy, more than three in four voted for Harris.
This suggests a stark difference in priorities across the two groups of voters.
Both campaigns emphasised these diverging issues in recent weeks, and it’s clear the messaging cut through.
The personalities of the candidates themselves may also have played a role in how ballots were cast.
For those looking for a presidential candidate who would “bring needed change” to the country, a large majority voted for Trump. And two-thirds of those who most valued leadership skills did the same.