Friday, November 15, 2024

The rise of Bluesky and what it could mean for Elon Musk’s X

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Elon Musk’s ascendancy within Donald Trump’s circle has driven hordes of anti-Republicans from his social media platform X to rival apps.

One of the biggest beneficiaries of dissatisfied X users has been Bluesky, which has added more than a million users since the US presidential election on November 5.

The social network spun out of X, then called Twitter, two years ago, offers a similar interface to X, whereby users can post short messages to their followers. Users can repost or like a post. The app is advertisement-free and allows users to pick custom algorithms that inform the kinds of posts seen in their feeds.

Musk joined Trump on the campaign trail

ANNA MONEYMAKER/GETTY IMAGES

JIM WATSON/AFP/GETTY IMAGES

The format is seen by some users as a sanctuary from X, where users have reported a high level

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