Friday, November 22, 2024

The real reason Harris and Trump chase celebrity endorsements

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Beyoncé is set to become the biggest star to appear alongside Kamala Harris on Friday night as the vice-president’s campaign seeks an American election unicorn: a celebrity who can actually persuade voters.

The superstar singer with 314 million followers on Instagram — even more than Taylor Swift’s 283 million — joins a huge roster of Harris backers from stage and screen in the time-honoured tradition of eye-catching endorsements.

Swing states were given a rest for the day as both candidates headed to the reliably Republican Texas for celebrity rendezvous: Harris with Beyoncé in Houston, and Donald Trump, not to be outdone, for an interview with the comedian and podcast host Joe Rogan.

Although Rogan’s recording does not necessarily amount to an endorsement, it gives the

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