And if they can’t get the votes yet, it’s worth noting that the streamers are desperate to get in on the areas currently occupied by terrestrial.
Here’s a pop quiz – which of the following new shows are ITV commissions and which are going to be on Netflix?
Holly Willoughby presenting reality show Bear Hunt with Bear Grylls; Toxic Town with Broadchurch’s Jodie Whittaker as a mother in a David and Goliath fight for justice alongside Cracker’s Robert Carlyle; The Choice, with Suranne Jones, ex-Coronation Street, as a prime minister whose husband is kidnapped, and Banned Camp, where celebrities complete challenges in an isolated holiday camp, just like I’m a Celebrity?
It’s a trick question of course. All the shows are coming to Netflix. Were they on terrestrial TV you’d think they could well be in line for an NTA some time soon.
As George Orwell once nearly wrote – the viewers looked from broadcaster to streamer, and from streamer to broadcaster, and from broadcaster to streamer again; but already it was impossible to say which was which.