Courtesy of Gap x DÔEN
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Run — don’t walk — this May 17 launch is bound to sell out almost immediately.
DÔEN makes some of the most beautiful dresses on the market, and Hollywood can’t seem to get enough of the brand’s feminine styles. Taylor Swift, Selena Gomez, Kylie Jenner and Elle Fanning are just a handful of the California clothing label’s biggest fans. And now, the classic American fashion empire Gap is collaborating with DÔEN on a 51-piece limited-edition collection.
Gap × DÔEN Floral Midi Dress
The partnership perfectly blends Gap’s closet staples with DÔEN’s whimsical aesthetic, and is all about celebrating sisterhood. The brands tapped celebrity sisters — model Lily Aldridge and singer/model Ruby Aldridge — to front the campaign, alongside 11-year-old twin sisters Levia and Zahar to model the accompanying kids’ collection.
The capsule features dresses, tops, cardigans, matching sets, denim, khaki, loungewear, and accessories with DÔEN’s signature flowy silhouettes and delicate prints. While DÔEN clothing usually sells at a significantly higher price-point, the brand’s collection with Gap retails between $19.95 and $158. Plus, its timeless pieces are available in adult, kid, toddler, and baby sizing, with coordinating patterns and designs across age groups.
“It’s been a dream to watch our collections, so rooted in nostalgia and femininity, reimagined through the classic Gap lens,” says Katherine Kleveland, Co-Founder and CCO of DÔEN. “As with all our DÔEN designs, the collaboration pieces were designed to be loved, worn in, and passed down.”
As expected, the limited run is selling like wildfire. We rounded up a few of our must-haves that are still available to shop, below. You can also check out the full collection on Gap’s site.
Gap × DÔEN Cropped Floral Cami
Gap × DÔEN Eyelet Mini Dress
Gap × DÔEN Eyelet Midi Dress
Gap × DÔEN Kids Floral Skirt
Gap × DÔEN Kids Eyelet Denim Dress
