Monday, December 23, 2024

The Apple Intelligence launch is a mess – don’t buy the iPhone 16 or install iOS 18 based on the promise of what’s to come

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What a week it is for Apple fans, with the launch of iOS 18 and the release of the iPhone 16 all happening over the next few days. This particular week in September comes around every year like Christmas, giving tech lovers the chance to use a shiny new smartphone or give a lease of life to their old one.

This year’s no different: the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max have arrived on the scene with exciting new features like Camera Control and larger displays on the Pro models. All four models are joined by iOS 18, the next generation of the iPhone’s operating system, which itself brings Home Screen customization options that let you pick any color to tint your app icons, a new Passwords app to house all your login information, and even an updated calculator app with Math Notes. I’m not even scratching the surface with iOS 18, however; there’s plenty more to get excited about and the OS works with every iPhone from the XS and onwards.

So, why the downbeat headline? After all, the iPhone 16 Pro looks like a solid upgrade from last year’s best iPhone, adding a faster chip, camera upgrades, new buttons, better and larger screens, and even better battery life. Touted as the “first iPhones built from the ground up for Apple Intelligence”, these new smartphones are propelling us into a new Apple AI future – well, sort of.

(Image credit: Apple)

You see, plastered across all of Apple’s marketing for the latest iPhones, you’ll find people reaping the benefits of Apple Intelligence. New commercials featuring The Last of Us’ Bella Ramsey show the actor using AI to summarize emails, speak with the upgraded Siri, and make Movie Memories. All pretty cool, right? Sure, but nestled in each ad (in small white writing) is a disclaimer that Apple Intelligence won’t be available at the iPhone 16’s launch on September 20.

Apple Intelligence | More personal Siri | iPhone 16 Pro – YouTube
Apple Intelligence | More personal Siri | iPhone 16 Pro - YouTube


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