But the new milk flavour was met with a wave of criticism online. One social media user said that the new flavour was “pointless as a new product”. Another wrote that it was “wrong”, adding: “It’s either a Galaxy milk chocolate day or a Terry’s chocolate orange day. You can’t improve on either by adding or taking away orange.”
It is not the first time the company has revamped the classic chocolate orange, which first launched in 1932. Last year, a mint flavour sold out after it appeared on shelves around Christmas – the traditional time to enjoy a chocolate orange. It will be back on shelves in time for the festive season this year. Between 1926 and 1945, the company made a chocolate apple. Meanwhile, a short-lived Terry’s chocolate lemon was launched in the 1970s before being pulled from the market.
Jennifer Earle, a chocolate expert and founder of Chocolate Ecstasy Tours, said that the new milk chocolate ball would be a “novelty” for consumers.
Ms Earle said: “The shape of chocolate really changes the experience. Terry’s segment shapes are so unique. I fondly remember the way one edge is almost sharp but that it’s also a big chunk to bite into.”
But she added: “I still expect it’s unlikely to last more than one season in a row. But it’ll probably sell well for the novelty and people will enjoy it. But probably not enough people.”
Alex Hutchinson, a chocolate historian, said that the fate of the “no-orange” would depend on the quality of the chocolate itself.
She added that if the company has the balance right, then the new ball could be “the start of something amazing”.