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What Fashion Brands Can Learn From Nike’s Mistakes

For years, Nike has been the Louis Vuitton for everybody else — building a premium business in fashion around a logo, a great passion...

Sportswear brands make a splash at Paris Fashion Week with parties, pop-up stores, and exhibitions

Translated by Roberta HERRERA Published Jun 20, 2024 During Paris Men's Fashion Week, sportswear and lifestyle brands are opening pop-up or permanent boutiques and unveiling their latest...

Vans Brings Skatepark to Paris’ Sacré-Coeur for Men’s Fashion Week

PARIS — Vans is in a Paris state of mind. One year after launching its OTW by Vans initiative with a Plexiglas skate ramp by...

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