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rebrand

Designer ‘Fixes’ Jaguar’s New Logo in Viral TikTok with 2.2M Views—Outperforming Jaguar’s Own Post

A viral TikTok video has thrown Jaguar's rebranding effort into the spotlight, with a designer's alternate take on the iconic luxury car brand's controversial...

How fashion label Witchery caused a stir with its rebrand

The label’s rebrand has sparked controversy for several reasons, including removing size 20 from its offering and releasing a collection quite basic for the...

The ‘hooligan brand’ makeovers

A pint of Stella and a Stone Island jacket might conjure images of a cap-wearing football fan asking a rival if he 'wants...

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