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omnichannel

How smart retailers are creating frictionless shopping experiences

When brands are initially transparent with customers, they build trust-based relationships. Loyalty programs are an ideal bridge to communicate data principles clearly with consumers.Bloomberg...

Loyalty programs, in-store shopping important for consumers

Nearly half (49%) of consumers noted they’d be willing to download a brand’s app just to receive loyalty promotions or exclusive deals. ...

‘A totally new world of retail:’ NIQ unpacks how omnichannel shopping is evolving

“The reality is that it is a totally new world of retail. The traditional models that we have thought about historically — and the...

‘A totally new world of retail:’ NIQ unpacks how omnichannel shopping is evolving

“The reality is that it is a totally new world of retail. The traditional models that we have thought about historically — and the...

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