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millennial

Millennials’ fast-fashion favorite Forever 21 can’t keep up with e-commerce giant Shein’s meteoric rise

Once the mall epicenter of cheap jeggings and sequined halter tops, fast-fashion brand Forever 21 is reeling from financial problems, which have only been...

TikTok Shop is winning over Gen Z adults, tying with Instagram as their top social shopping app

TikTok's e-commerce platform, Shop, is catching up quickly to other social apps among Gen-Z adults.Despite only officially launching in the US in September, TikTok...

Millennials and Gen Zers want human connection, so they’re choosing travel tours with strangers to cure their loneliness

Young people are seeking more human connection in the post-lockdown era, so they're embracing small-group travel.Modern technology and social media apps have created a...

Meet the HIFIs: High-income earners who feel financially insecure but can’t quit their luxury spending

Many Americans want to look wealthy. And to do that, some are taking inspiration from their favorite celebrities, or hoping to keep up with...

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