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Generation Z

‘Brat’ named Collins Word of the Year 2024

Lexicographers at Collins Dictionary ranked “brat” top of the list as it...

TikTok ‘shopping hauls’ leave retailers with £7bn in unwanted clothing

Younger shoppers are more likely to be “serial returners”, according to the...

M&S spending as much on social media as TV adverts to lure Gen Z

It is also using more artificial intelligence across its business. Generative AI...

Diligent mothers should not be investigated by social services

What sort of world do we live in where a diligent mother...

Social media boss used millions in investor funds to pay for wedding and luxury holidays

A social media boss and his wife used millions of dollars of...

Gen Z is souring on tech jobs

Tens of thousands of tech workers have lost their jobs this year, and the next generation is taking notice that the days of free...

Gen Z and Millennials spearhead travel trend, embracing meaningful experiences over material possessions

Jason Phox  |  Special to The TimesAmericans to travel in record numbers for Fourth of JulySTORY: Americans are expected to hit the road in record...

How the way you wear your socks shows your age

Like oat milk, the sock debate is dividing generations. “As a 45-year-old...

What’s Really Behind the Fast Fashion Versus Luxury Purchase Divide?

Often separated into contrasting markets, consumers of fast fashion and luxury might not be so different after all. Today’s consumers are purchasing from both...

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