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Gen Z

Covert collaboration: Google and Meta bend ad rules to target teens

This Instagram campaign deliberately targeted a user group labelled as “unknown” in Google’s advertising system, which was known to include a high proportion of...

Luxury gym CEO scopes out new locations by standing outside train stations and grading potential members

While exclusive gym Third Space might be best known for its celebrity clients, including David Beckham and Prince Harry, executives aren’t just targeting the...

Gen Z’s latest fashion hack is using iPhone Notes to plan outfits. Here’s how to do it yourself.

iPhone owners are uploading photos of their outfits to the Notes app on their phones.The Gen Z viral style hack is helping people to...

It’s giving mother: Fashion’s It-girls are redefining maternity style

Sign up to receive the Vogue Business newsletter for the latest luxury news and insights, plus exclusive membership discounts.It’s the year of mother — both...

Gen Z grad reveals how she landed her dream role by ‘shooting her shot’

Getting a job right now is hard. Businesses aren’t hiring amid economic uncertainty and AI advancements and for the few jobs available, employers are...

Now Boarding: Summer Fashion Essentials

Thanks to social media, destination dressing is a part of how millennials and Gen Zer travel. From bloggers and influencers in the 2010s planning outfits...

Evaluating Fitness for Modern Military Roles: Time for a Change?

A September 2022 Department of Defense (DoD) study warned that 77% of young people would not qualify for military service without a waiver. Though...

‘Eco-anxious’ Gen Z want to work in green jobs but don’t have the skills: Study

Image credit: Getty Images A new LinkedIn report reveals a mix of optimism and challenges as Generation Z (Gen Z) navigates the job market...

A year after a record-breaking summer for travel, Americans are still dead set on getting away. Some are putting off major life milestones to...

But to meet their vacation plans, consumers must continue to grapple with inflation and high prices, and nearly half of survey respondents said they...

I’m Gen Z, here are all the things millennials are doing wrong

In the world of fashion and style, it’s usually the younger generations who dominate the trends.  And so I’m here to say that, millennials, your moment has passed. Let...

Millennials and Gen Z are least likely to care about being happy in their job

Millennial workers are becoming the office spoilsports, with young people increasingly likely to be in it for the money rather than for fun, as...

Millennials’ fast-fashion favorite Forever 21 can’t keep up with e-commerce giant Shein’s meteoric rise

Once the mall epicenter of cheap jeggings and sequined halter tops, fast-fashion brand Forever 21 is reeling from financial problems, which have only been...

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