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EY

Loyalty programs, in-store shopping important for consumers

Nearly half (49%) of consumers noted they’d be willing to download a brand’s app just to receive loyalty promotions or exclusive deals. ...

EY Future Consumer Index: US consumers seek loyalty discounts and human interaction as shopping behaviors shift

-    77% of US consumers think their lives are the same or better now than 3–4 months ago-    49% of US consumers...

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