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Can Fashion Sell ‘Brat Summer’?

Move over, Barbie: 2024 is officially the summer of “Brat.”For the uninitiated (or terminally offline) being “brat,” has taken over the collective consciousness —...

Which Fashion Brands Are Most in Tune With Their Customers?

In the past, fashion brands could tightly control their perception with carefully managed public relations and marketing campaigns. Today, a brand’s image is largely...

Shopping for data: Consumers increasingly concerned about data privacy – Digital Journal

Retail therapy? People visiting an outdoor market. — Image by © Tim Sandle A new report from CX Network has revealed the top trends in...

Luxury E-Commerce: Who’s Surviving and Why

Last November, while much of the luxury e-commerce sector was in free fall, Mytheresa’s chief executive, Michael Kliger, seemed sanguine.In the quarter ended Sept....

China’s pent-up outbound tourism demand hit by visa, flight issues: Trip.com CEO

Visa delays and insufficient flight capacity have held back a...

How to Make Beauty Merch That Matters

What do dog toys, water bottles, lighters and phone cases have in common? Beauty brands are selling them.Lately, beauty brands have been going viral...

Online vs. In-Store Mattress Shopping: What Consumers Want in 2024

Research from the Better Sleep Council’s latest survey...

The BoF Brand Magic Index: Volume 2

A sample of the report is available for download below. Full access to The BoF Brand Magic Index is for Executive members.What is Brand...

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