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Brand strategy

Michael B. Jordan is the face of Propel’s project to transform community fitness

The ‘Propel Your City Project’ seeks to foster communal exercise by installing fitness hubs in Newark, Atlanta, Houston and Los Angeles.Today marks the launch...

Is Alexander Wang’s viral lookalike ad a genius marketing move or deeply problematic?

The luxury fashion brand has raised eyebrows with an Instagram video featuring a fake Beyoncé, Ariana Grande, Kylie Jenner and Taylor Swift in a...

Retail therapy: The fashion brands delivering the best in-store experiences

Kicking off The Drum’s Retail Focus, we asked marketing experts to tell us which brands are delivering the best retail experience in their brick-and-mortar...

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