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Sportswear brands make a splash at Paris Fashion Week with parties, pop-up stores, and exhibitions

Translated by Roberta HERRERA Published Jun 20, 2024 During Paris Men's Fashion Week, sportswear and lifestyle brands are opening pop-up or permanent boutiques and unveiling their latest...

Comfort-First Footwear Market Surges: How Ugly Shoes Became A Fashion Statement

Topline Comfort-first footwear brands such as Birkenstock, Hoka, Crocs and On Running reported record-breaking first-quarter sales, as a shift in consumer preferences and strategic marketing...

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