British parents have praised Supernanny Jo Frost after she went on an impassioned rant slamming parents who share videos of their children’s school morning routine.
The child-rearing expert said she has been shocked to see Instagram reels posted by parents showing their young kids getting ready for their first day of school.
‘Parents, STOP with the Back2School reels, you are turning your children into grandiose little beings!’ she said in an Instagram post.
Jo said parents need to take more responsibility instead of trying to make content of their children which takes away from the ‘smooth operation’ of their breakfast routines and family connection.
She said the act is the perfect example of ‘performative parenting’, a term the Supernanny coined herself to describe those who use their children to gain likes and attention online.
Supernanny Jo Frost has taken aim at ‘performative parents’ for posting videos of their children’ morning routines ahead of British kids going back to school
‘So now I’m watching seven, eight, nine year-olds doing back to school morning routine as posts! Parents, what on earth are you thinking? No, seriously?’ she asked on Instagram.
Jo explained that the morning routine is a time when ‘family connection should be at its highest’ and there should be a ‘smooth operation of a well practiced routine of breakfast together’ rather than posing for social media videos.
‘It is bad enough seeing how many parents are dependant on iPads and screens in the morning as babysitters turning into bad habits and chaotic mornings but please, now this?’ she wrote.
‘Look, you’ve got to take responsibility. I’m tired of hearing when anybody speaks the truth they are shaming, this is NOT shaming this is YOU CAN DO SO MUCH BETTER FOR YOUR CHILDREN and you must! You must.’
Jo went on to beg parents to ‘get their priorities straight’ and let their ‘children be children’ away from the eyes of strangers on the internet.
‘Let children wake with bed head not produced parents. They need hugs, a warm smile, a morning kiss, not you with a set up camera producing or allowing it,’ she continued.
‘Let children embrace your positive energy before you all go your separate ways for eight hours.
Jo went on to beg parents to ‘get their priorities straight’ and let their ‘children be children’ away from the eyes of strangers on the internet
‘Nobody wants grandiose children…Do you really understand what you are breeding here in your home?’
Supernanny fans applauded Jo for calling the ‘toxic’ and ‘attention seeking’ behaviour out.
‘Kids are not content. They can not consent,’ one user said and another replied: ‘Imagine the damage of growing up with a camera constantly in your face’.
‘It is about families trying to look like they have their s*** together, as are all social media posts like these…it isn’t real life,’ a third wrote.
‘Children shouldn’t be posted on social media full stop. Pictures or reels,’ a mum commented.
‘It blows my mind that other parents have time for all of that in the morning. We are up bright and early and still don’t have time for a whole production,’ another parent added.