Wednesday, November 6, 2024

Sportswear brand Monitrex moving into Liverpool ONE

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Technical outdoor and sportswear brand Montirex is to open a pop-up store on Liverpool ONE’s South John Street.

Monitrex moves into a 3,000 sq ft space within the shopping complex, stocking menswear and womenswear collections, as well as a range of items exclusive to the store.




The shop will also provide a central hub for the Montirex community with the hosting of regular events and visits from sponsored athletes.

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Montirex was founded in Liverpool by friends Daniel Yuen and Kieran Riddell-Austin five years ago. Yuen said: “It is a dream come true to be launching our debut pop-up store in the place we love so much. Liverpool ONE is the heart of the city, so to be in such a prominent location is perfect for us.

“We’re looking forward to welcoming our Montirex community to our new home, filled with exclusive products and events. There really is no better way to celebrate our fifth anniversary.”

Rob Deacon, director of asset management at Grosvenor, said: “Born in Liverpool and now a globally recognised brand, Montirex’s store is a fantastic addition to Liverpool ONE. The store design concept, merchandising range, and marketing reflect our objective of creating showcase spaces in which the very best retailers can create unique expressions of their brand.”

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