Eldon Square’s former Lakeland unit is soon to be home to the North East’s first Søstrene Grene.
Following recent store openings in Sheffield and York, the Danish homewares retailer is preparing to open a new shop in Newcastle this summer as part of its continuing UK expansion.
Søstrene Grene has over 285 stores worldwide specialising in affordable, Scandi-inspired designs in a wide variety of homewares, soft furnishings, kitchen products, furniture, gifts, crafts and children’s toys. The brand aims to open 100 stores in the UK by 2030 and reach 500 stores globally by 2027.
Mikkel Grene, CEO and Co-owner of Søstrene Grene, said: “As our UK expansion continues, we are delighted to announce that we’ll be opening our first North East store. The vibrant city of Newcastle will be the perfect addition to our retail offering across the North of England.”
Søstrene Grene’s products and the immersive shopping experience in each store help to enrich everyday life by inspiring the Danish notion of ‘hygge’ – a special state of contentment, warmth and belonging that comes from seeking comfort and gratitude in present moments. The brands shopping concept, ‘Retail for the Senses’, promises a unique sensory experience with its iconic wooden crate, labyrinth-style layout, alongside serene lighting and classical background music.
UK Joint Venture Partner, Jonathan Cooper, who runs existing stores across the North of England, said: “We are absolutely thrilled to be opening at Newcastle’s leading shopping destination. Eldon Square is prime location for our brand in the city centre and I’m sure our unique product offering and shopping experience will be popular will both fans of the brand and new customers.
“Our expansion across the North of England is very exciting, with more locations for 2024 openings to be revealed very soon. We look forward to revealing more plans for Newcastle and celebrating the Grand Opening later this year.”
The official opening date of Søstrene Grene Newcastle will be announced very soon.
Cormac Hamilton, General Manager of Eldon Square, said: “We are very excited to welcome Søstrene Grene and are thrilled they’ve selected Eldon Square as their location for their first store in the North East. With their fantastic offering of affordable Scandinavian inspired products, coupled with their commitment to sustainability, we have no doubt the people of Newcastle are going to love shopping at the new store.”