As part of the collaboration, Peloton produces custom fitness content specifically for TikTok — from live classes, instructor series, and creator partnerships to class clips, and celebrity collaborations. The content will be accessible through the #TikTokFitness hashtag on TikTok, marking Peloton’s first venture into producing bespoke social content for a platform outside its own channels. The collaboration promises diverse and entertaining content that can cater to varying fitness levels and interests.
The partnership aims to leverage TikTok’s vast user base of one billion active users globally and inspire the fitness community creatively. This new hub is part of Peloton’s broader strategy to evolve its brand and reach new audiences. The #TikTokFitness hub is available in the US, UK, and Canada,