From virtual music experiences headlined by The Weeknd to exclusive skins inspired by Ariana Grande, pop music and gaming have enjoyed a symbiotic relationship via Fortnite Battle Royale.
Now, with the announcement of its new season on Friday (Nov. 1), Fortnite is looking to infuse hip-hop into its gaming universe. Arriving on Saturday (Nov. 2), Fortnite Battle Royale‘s Chapter 2 Remix will feature iconic music and looks from hip-hop stars Snoop Dogg, Eminem, Ice Spice and Juice WRLD. In the new season, players can engage with each artist through themed gameplay locations launching each week of November — a first for the game. Fortnite‘s millions of players can also don individual Fortnite Shop outfits inspired by each of the four artists.
On Friday evening, Snoop Dogg and Ice Spice surprised New Yorkers in Times Square with a surprise performance, taking over nearly every billboard in the center of the Big Apple. Ice Spice kicked things off in her trademark ginger inches and a hot pink ensemble, delivering renditions of “In Ha Mood” and “Princess Diana.” Donning a fly black leather jacket and pants combo, Snoop repped the West Coast with a lively, Fortnite name-checking medley of “Drop It Like It’s Hot,” “The Next Episode,” “Gorgeous” and “What’s My Name?” To close out the show, the two emcees joined each other onstage to debut the flashy new trailer for Chapter 2 Remix, which features sneak peeks at the worlds the different rappers will preside over in the game.
Snoop Dogg — who recently announced his forthcoming Dr. Dre-helmed Missionary LP (due Dec. 13) — will kick off the first week as the official icon for season 6 of Fortnite. Snoop will assume a boss role and have his own mythic weapon and different points of interest on the map, as will Ice Spice, Eminem and Juice WRLD in subsequent weeks. “My son Cordell’s a big Fortnite player with me, so when we had the opportunity we jumped on it as a new way to connect with my sound and style,” the Long Beach rap icon said in a press release. “Anyone can be Snoop in Fortnite.”
Juice WRLD — a new-gen rap star who tragically passed on Dec. 8, 2019 — will make his Fortnite debut beginning Nov. 21, when the “Lucid Dreams” rapper will lead week four of the new season. On Nov. 30 at 2:00 p.m. ET, Fortnite will launch a Remix: The Finale live event in celebration of Juice’s legacy and his love for Fortnite. All players who log in between 1:00 a.m. ET on Nov. 30 and 1 a.m. ET on Dec. 1 will receive the cel-shaded Slayer Juice WRLD Outfit. The Party Never Ends, Juice WRLD’s latest posthumous album, is due Nov. 22 via Grade A Productions and Interscope Records.
“You will see some really interesting ways of integrating music,” Emily Levy, director of strategic partnerships, exclusively tells Billboard. “And we are debuting music at different points of the season in interesting places.”
Ice Spice will bookend her 2024 by leading week three (beginning Nov. 14), during which she’ll bring fans “into her experience as the Princess of New York,” according to the release. This year, the Bronx rapper dropped her debut studio album — Y2K! — which reached No. 18 on the Billboard 200 and spawned “Think U the S–t (Fart)” her highest-peaking unaccompanied Billboard Hot 100 entry at No. 40.
Eminem has already had a massive 2024 with the release of his The Death of Slim Shady LP, and he’s set to close out the year by bringing some of that success to Fortnite as the key artist for the second week of the season, beginning Nov. 7. The 15-time Grammy winner originally debuted in Fortnite in December 2023, which spawned the release of his Fortnite Radio compilation featuring classics like “The Monster” and “Not Afraid.” The set reached No. 19 on Top Album Sales and debuted at No. 8 on Top Vinyl Albums on the charts dated March 30, 2024.
Sneaker culture is also a close relative to hip-hop, and Fortnite hasn’t forgotten about the sneakerheads. Chapter 2 Remix will also introduce Kicks, a new type of cosmetic included as part of the Remix Pass that will drop in the Fortnite Shop on Nov. 12. The initial lineup of Kicks will feature Nike and Jordan brands alongside Fortnite originals.
Fortnite‘s new season continues a year that has already featured in-game concerts and festival performances from superstars such as Karol G, Billie Eilish and Metallica.