Strategies will include designing creative content to effectively communicate GRA’s message to the public and fostering strong community connections.
By Gambling Insider
As reported by Singapore news agencies, Singapore’s Gambling Regulatory Authority (GRA) has selected digital agency Akin to manage its social media initiatives for the next two years, with the aim of enhancing the GRA’s digital presence and raising public awareness of its role.
This strategy includes humanising the GRA brand by showcasing relatable aspects of its work and fostering stronger connections with the community. The strategy will be evaluated regularly to ensure alignment with GRA’s goals.
Akin plans to launch the GRA’s presence on Instagram and Facebook to educate the public about GRA’s role. This initiative is expected to effectively communicate GRA’s key messages to the public, build public trust and strengthen connections with both the general public and industry stakeholders.
The scope of work includes strategy and concept development, content creation, audience engagement monitoring, channel reporting, advertisement buys and video production. Akin will provide a dedicated social media team with expertise in project management, strategy planning, creative content development, and social media tools.
“We are thrilled to be chosen as the creative force behind GRA’s new social media front. Our team is excited to employ our expertise to develop compelling narratives that resonate with the community and elevate GRA’s presence on social media,” said Arvin Tang, Akin MD.
Singapore’s GRA’s effort is one example of how it could ensure the sustainability of its gaming industry as well as building public confidence in its regulatory environment and agencies that the people will be protected. Recently, MGM China has also taken a similar effort with their local agency to educate both locals and visitors alike regarding responsible gambling.