KUALA LUMPUR (June 10): Sime Darby Property Bhd (KL:SIMEPROP) is collaborating with Technogym Malaysia to integrate fitness equipment and solutions into Sime Darby Property’s developments for a 60-month period, with the flagship facility at KLGCC.
“We are thrilled to embark on this health and wellness journey with Technogym. By combining Sime Darby Property’s expertise in creating sustainable, thriving communities with Technogym’s industry-leading fitness solutions, the collaboration is poised to set new standards for residential health and wellness amenities,” Sime Darby Property chief marketing and sales officer Datuk Lai Shu Wei said in a press statement on Monday.
Founded in 1983, the fitness and wellness solutions provider will offer Sime Darby Property residents access to premium fitness facilities that will feature advanced exercise machines to personalised digital fitness solutions.
With a strong focus on function, design and innovation, Technogym’s equipment is integrated in an ecosystem that offers artificial intelligence (AI)-driven precision training, integration of apps, and over a thousand wellness content, the statement said.
“We’re extremely proud of this partnership, considering the alignment of our brands in terms of our mutually shared mission: to prioritise holistic well-being and promote a sustainable, wellness lifestyle in the community,” said Technogym Malaysia country manager Lester Neil Francis.
“KLGCC now represents a flagship facility for Technogym in Malaysia, featuring some of the latest in its AI-driven precision training equipment, integrated in a comprehensive ecosystem through the Technogym App — offering unlimited, dynamic training content for individuals to achieve their personal wellness goals.”