Shoppers have hit out at supermarkets up and down the country as stores race to put out Easter Eggs only a day after Christmas.
Consumers may be in blissful limbo during the days between December 25 and New Year’s Eve but shops have wasted no time in getting the sweet treat on their shelves.
Usually you would expect to see the chocolatey eggs in the run up to April, but as one celebration has been and gone supermarkets have quickly rushed on to the next.
Even though stores may be gearing up for Easter – nearly four months early – many Brits are not on board and have slammed shops, branding the move a ‘bloody joke’.
A shopper, who spotted a range of Galaxy, Celebrations, M&M and Quality Street Easter Eggs in the centre of an otherwise bare aisle, aired their frustration on X.
‘The bloody Easter Eggs were being stacked onto the shelves today in my local Co-op,’ he said: ‘Boxing day! Not wasting time.’
Reacting to the post, one user dubbed the supermarket’s decision-making a ‘bloody joke’.
Shoppers have hit out at supermarkets up and down the country as stores race to put out Easter Eggs only a day after Christmas (stock image)
Morrisons, Tesco’s, B&M have been spotted placing Easter eggs on their shelves this December (stock image)
They added: ‘Who’s gonna be bothered about Easter eggs when it’s several months away?
‘Not to mention hardly anyone will be able to afford much at the start of the new year, not long after Christmas.’
Taking another swipe at the retail chain’s premature Easter celebration, another chimed in: ‘Making sure the Co-op have the Easter Eggs out on Boxing Day.’
But other where slightly more enraged, penning: ‘WT* popped in to Co-op to grab a bag of ice and they have Easter eggs .. f**k right off lol.’
However Co-op wasn’t the only guilty culprit, with consumers hitting out at Morrisons, Tesco and even B&M for doing the same.
‘Morrisons very much nailing the spirit of Christmas by launching their Easter eggs on Boxing Day,’ one said.
‘As one customer muttered on the way past, ‘their brains aren’t wired properly.’
Others felt more strongly about Tesco’s Easter Eggs bemoaning that it ‘says something sad about Britain and the world’.
Consumers have blasted the supermarket shops for the premature move, branding it a ‘bloody joke’
‘Christmas used to be special, it used to be a really magical time. Now it’s just about milking the public for every penny,’ they continued.
Another quipped: ‘B***dy Hell – it’s happened already – the local B&M stores have just put their Easter Eggs out – next to the Christmas gifts…!’
‘B&M had Easter stuff starting to go out a few days ago. Local shop has Creme Eggs. It’s ridiculous. Nobody enjoys themselves anymore, it’s always what’s next.’
‘I’m so glad I’m on a mission to stop over consuming,’ one shopper remarked.
MailOnline has approached Morrisons, B&M, Tesco and Co-op for comment.