- Full time, permanent
- Salary from £38,000 per annum, dependent on experience
- Hybrid working potential, based in Central London
- Closing date: Sunday 14 July 2024
Are you a creative digital marketer with skills spanning content, analytics and strategic planning? Do you have experience in identifying, building and retaining engaged cultural audiences? Do you enjoy crafting compelling content plans that see the big picture, drive traffic, build brand loyalty and bring books to readers? Do you have a passion for the arts and an eye for design?
World-renowned illustrated publisher Thames & Hudson is looking for a dynamic Senior Content & Communities Manager with a passion for illustrated non-fiction and a track record of content-led digital marketing campaigns. With titles across all areas of visual creativity – the arts, architecture, design, photography, fashion, film and music – as well as history, archaeology, popular culture and children’s non-fiction, this role provides an exciting opportunity for an experienced marketer to work across a diverse list, contribute to our content and communities strategy, line-manage and play an essential role in implementing our brand strategy and positioning.
The ideal candidate is someone who has a passion for social media, email marketing, and books – but approaches every stage with its relevance to key audience/s to the forefront of their thinking. You will play a pivotal role in crafting and executing our social media and CRM strategies to enhance our brand visibility, engage our audiences, and drive sales.
Key Responsibilities
- Contribute to strategy around the digital content, audiences and channels at Thames & Hudson.
- Identify and build audience profiles that inform our content and communications activities, growing our reach and engagement in the process.
- Lead on the execution of segmentation and customisation projects for the website and newsletters.
- Create / commission compelling, engaging digital content for our website, newsletters and social channels to include copy, static imagery, audio, video and animation.
- Drive best practice and critical thinking using analytics and reporting.
- Manage the content / front-end development plans for our website, making it relevant to audiences and communities, and improving the customer experience to enhance CRM.
- Keep our digital marketing output up to speed in a fast-changing environment, whether that’s on our websites, social channels or other platforms.
- Be an in-house champion for digital marketing initiatives and best practices.
- Line manage the Social Media and CRM Executive.
Knowledge, Skills & Experience
- Strong experience in a digital marketing role, managing successful campaigns
- Previous line management experience
- Experience of crafting content and social strategies, and analysing output
- Working knowledge of and experience with key tools such as social media scheduling & monitoring software, MailChimp, SEO, analytics tools (GA4 desirable), PPC and Content Management Systems
- Persuasive written and verbal communication skills
- Broad-base marketing skills, combining creativity, strategic and analytical/critical thinking
- Knowledge of book publishing in one or more of our key markets would be advantageous
- A strong visual sense and appreciation for the arts
- Able to prioritise and work across channels and projects
Applicants must have the legal right to work in the UK.
At Thames & Hudson, we believe that employing a diverse workforce is essential to succeed and selection decisions are based on applicants’ experience and skills. We welcome applications from everyone, irrespective of age, sex, sexual orientation, disability, race, religion or belief.
To apply, please send your CV with a cover letter to Sophie Castle at recruitment@thameshudson.co.uk. Use the cover letter to address how you meet the requirements listed in Knowledge, Skills and Experience above. Please also include a pdf of some visual examples of campaigns you have worked on, that demonstrate your suitability for this role. The deadline for applications is Sunday 14 July 2024.
Some of the benefits of working with us:
Apart from working with a highly talented and creative bunch of people, we offer:
• 28 days holiday plus bank holidays
• Profit share scheme
• Interest-free loan for rent deposit or season travel ticket
• Discounts off our lovely T&H books and co-editions
• Generous pension contributions
• Employee Assistance Programme
• Cycle to Work Scheme
• Free entry into hundreds of museums and galleries, nationwide
And more!