1987label and Truly Hard Seltzer recently debuted a new limited-edition merchandise collection. The partnership celebrates Truly’s new Unruly line of hard seltzer, which boasts an elevated 8% ABV and embodies a classic East Coast summer vibe.
The 1987label x Truly Hard Seltzer collection was unveiled during Boston Calling. The capsule features a tote, a hoodie, and a baseball cap. All designs boast a minimalist color palette of navy and white with subtle nods to maximizing weekend enjoyment.
Founded by entrepreneur Jen DeAngelis, 1987label gained prominence through a community-driven campaign on TikTok, championed by influencers like Nessa Barrett. Offering limited edition loungewear, the brand adopts a unique approach with weekly drops and never restocking items once sold out, fostering exclusivity and demand.