Sunday, January 5, 2025

Samsung and Google have unveiled their Dolby Atmos rival: meet Eclipsa Audio, launching in this year’s new TVs

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  • A royalty-free alternative to Dolby Atmos for TVs and soundbars
  • Coming to all 2025 Samsung TVs and soundbars
  • YouTube is the only big streamer currently committed to the format

Back in 2023, Samsung and Google announced that they would launch a new Dolby Atmos-rivalling immersive audio format in 2024. That launch was delayed, but not by much: it’s going to be shown off at CES 2025, and will arrive in Samsung‘s 2025 TVs and be available on YouTube too.

The format was originally given the unmemorable name of IAMF, short for Immersive Audio Model and Formats. But the branding folks have been in, and the format is now called Eclipsa Audio, which is… well, it’s a bit of an improvement.

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