Sunday, December 22, 2024

Sainsbury’s slashes price of Quality Street and Celebrations ahead of Christmas becoming cheapest deal yet – but there’s a catch

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As families across the UK gear up for a delicious Christmas, many will be on the hunt for treats to stock their homes.

And for those looking to save a few pennies this festive season, there is one unmissable supermarket deal currently available to chocolate lovers. 

Sainsbury’s has slashed prices on Quality Street and Celebrations, with family sized chocolate boxes on sale for under a fiver.

Enormous treat filled tubs normally costing £6, are currently on sale for £3.95 ahead of the big day – but shoppers don’t have long left to get involved.

With nearly 50 per cent off, the deal appears to make Sainsbury’s the cheapest supermarket for Quality Street right now – with even Aldi failing to beat on price with tubs retailing for £4.49 for the same size pack.

But for savings-savvy shoppers – there is a catch. For those hoping to take advantage of the cheap treats, they will first need to ensure they have a Nectar card as without one, they will be charged the usual price.

Though they needn’t already have one as shoppers can sign up for a Nectar card at anytime for free.

To bank in on the deal, customers who don’t already have a Nectar card to their name, will need to head to Sainsbury’s website where they will bee required to fill in their details so they can become a member. 

Sainsbury’s have slashed prices on Quality Street and Celebrations, with family sized chocolate tubs on sale for nearly half the price. Stock image used

Enormous treat filled tubs normally costing £6, are currently on sale for £3.95 ahead of the big day - but shoppers don't have long left to snaffle up the deal. Stock image used

Enormous treat filled tubs normally costing £6, are currently on sale for £3.95 ahead of the big day – but shoppers don’t have long left to snaffle up the deal. Stock image used

Once this is done, they will be given a digital card which need only be scanned at the checkout to be awarded with the cheaper priced choc.

But shoppers must act fast if they want to cash in on the confectionary deal, which will come to an end on Monday 2 December.

Earlier this year, competitor supermarket Asda had its shelves swept after putting a sale prices on the big chocolate tubs. The franchise offered customers an incredible deal of two for £5 – making them an incredible £2.50 each.

It comes after it was reported that poor cocoa harvest would drive up chocolate prices.

Brands have previously been accused of shrinkflation after customers noted that manufactures have slowly been reducing the size of their products – therefore giving customers less value for their money.

Research revealed that Mars Celebrations, Nestlé Quality Street and Cadbury Roses have become more than half the size of products being sold in 2009, despite their prices only going up. 

It comes after Sainsbury’s announced it’s plans to march Aldi on prince over a range of products – in a bid to win back customers fleeing to the budget retailer.

In November, the chain said it was the first UK supermarket group to extend a scheme matching the prices of Aldi on hundreds of products into its convenience stores. 

With nearly 50 per cent off, the deal makes Sainsbury's the cheapest supermarket for Quality Street right now - with even Aldi failing to beat on price with tubs retailing for £4.49 for the same size pack. Stock image used

With nearly 50 per cent off, the deal makes Sainsbury’s the cheapest supermarket for Quality Street right now – with even Aldi failing to beat on price with tubs retailing for £4.49 for the same size pack. Stock image used

But shoppers must act fast if they want to cash in on the confectionary deal, which will come to an end on Monday 2 December. Stock image used

But shoppers must act fast if they want to cash in on the confectionary deal, which will come to an end on Monday 2 December. Stock image used

Sainsbury’s said its Aldi Price Match scheme would become available in 1,400 of its shops – now including 800 smaller stores in addition to 600 supermarkets already.

The firm said Sainsbury’s Local stores would now carry up to 200 products price matched to Aldi, including milk, bread, butter, pasta, rice, chicken and tuna.

Baked beans, chicken, fresh herbs and vegetables also feature – with Sainsbury’s announcing the move ahead of publishing its first-half financial results this Thursday.

The chain said the scheme was ‘focusing on the go-to items households buy most often’ and also includes jam, peanut butter, honey, steak, potatoes and vegetable oil. It has also launched more offers for members of its Nectar loyalty scheme.

The new Aldi price matching replaces the ‘Pocket Friendly Prices’ campaign which was introduced last year to showcase lower prices across its convenience stores. But Sainsbury’s Nectar price scheme will still exist only in supermarkets and not local stores.

Sainsbury’s already matches prices to Aldi on more than 500 own-label and branded products in larger supermarkets and online.

Aldi, a rival German discounter, was named the cheapest supermarket of 2023 by consumer group Which?

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