Sainsbury’s has become the first UK grocer to extend Aldi Price Match1 into convenience stores, showing its commitment to delivering exceptional value and competitive pricing. The offer is now available for all Sainsbury’s customers whether shopping online or in one of over 1,400 stores.
Offering a number of market leading prices in Sainsbury’s Locals2, the retailer has breakfast, lunch and dinner essentials covered. Focusing on the go-to items households buy most often, it includes daily staples like milk, bread, butter, jam, peanut butter, honey, pasta, rice, salad, tuna, chicken, steak, potatoes and vegetable oil.
Replacing Pocket Friendly Prices and further simplifying the grocer’s value offering across its supermarkets and convenience stores, the move comes in time for Christmas preparations and will support customers in making budgets go even further over the festive season and beyond.
The news follows a recent reset of Sainsbury’s convenience experience, in which the retailer updated store layouts and product ranges – offering the same winning combination of great value, quality and service but now with an even better choice of products for its customers. That’s whether someone’s shopping for a lunch break sarnie, a drink before hopping on a train, or taking a pitstop to pick-up dinner, there’s more to choose from and it’s easier to grab and go.
Simon Roberts, Chief Executive at Sainsbury’s, said: “Since setting out to put food back at the heart of our business four years ago, we’ve invested nearly £1 billion in value. Our Next Level Sainsbury’s strategy is about giving customers more of what they come to Sainsbury’s for – outstanding value, unbeatable quality food and great service.
“In our Sainsbury’s Locals, we’ve worked hard to offer market leading prices on essential items and popular breakfast, lunch and dinner staples. We have also refreshed our Local store layouts and rebalanced space, increasing the number of products in store by 7 per cent and adding more food on the move products – the primary mission of most convenience shoppers. When you’re shopping in Sainsbury’s Locals, you can be sure of excellent value, quality and choice.
“With Christmas just around the corner, we know that every penny counts and we are committed to helping our customers make the most of the festive season.”
|
Product |
Price matched to Aldi |
|
by Sainsbury’s British Fresh Chicken Breast Fillets Skinless & Boneless 640g |
£4.42 |
|
by Sainsbury’s Tuna Chunks in Spring Water 145g |
65p |
|
by Sainsbury’s 21 Day Matured Rump Steak 225g |
£3.38 |
|
by Sainsbury’s 5% Fat Beef Mince 500g |
£3.49 |
|
by Sainsbury’s British Semi Skimmed Milk 2.27L (4 pint) |
£1.45 |
|
by Sainsbury’s Spaghetti Pasta 500g |
75p |
|
by Sainsbury’s Basmati Rice 500g |
92p |
|
by Sainsbury’s Baked Beans in Tomato Sauce 400g |
40p |
|
by Sainsbury’s Vegetable Oil 1L |
£1.99 |
|
by Sainsbury’s British Butter, Unsalted 250g |
£1.89 |
|
Kingsmill 50/50 Medium 800g |
£1.30 |
|
by Sainsbury’s Chopped Tomatoes Can 400g |
47p |
|
by Sainsbury’s Baking Potatoes x4 |
79p |
|
by Sainsbury’s Aubergine |
95p |
|
by Sainsbury’s Iceberg Lettuce |
89p |
|
by Sainsbury’s Whole Cucumber |
89p |
|
by Sainsbury’s Large Ripe & Ready Avocado |
89p |
|
by Sainsbury’s Farmhouse Kitchen Adult Dog Smooth Pâté with Chicken 300g |
65p |
Notes to editors
1Terms and conditions
We’ve Aldi Price Matched over 500 Sainsbury’s own-label and branded products in our larger stores. Find the Aldi Price Matched products by looking for the Aldi Price Match icon in-store and online. Number of Aldi Price Match products varies by store size. Not all Aldi Price Matched products are available at all stores. Offer not available in NI stores. All products subject to availability. Products matched vary by week. Alcohol prices matched in England, due to Minimum Unit Pricing requirements in Scotland and Wales alcohol products will be the same price or cheaper than Aldi but these prices will not be displayed in the comparison table. Price Match excludes promotions. Aldi Price Matched items will be the same price (or cheaper) than Aldi. Price Matched pro-rata by unit-price per item. Table of products with price conversion available at help.sainsburys.co.uk/help/terms-and-conditions/aldipm-t-cs The table is updated regularly. Products are matched by comparable eating or usage occasion. We check prices in Aldi online and/or stores at least twice a week. We reserve the right to amend or remove individual Price Matched items or remove or amend the Aldi Price Match offer at any time.
2All supermarket SKUs that are ranged in Sainsbury’s Locals will be included in the grocer’s convenience Aldi Price Match offer. The number of products price matched to Aldi will vary store to store, determined by what’s available in each store. What’s available in each Local is determined by how customers are shopping in that store. For example, customers shop differently in convenience stores that are in commuter stations than in those as corner shops or in office districts.
About Sainsbury’s
Offering delicious great quality food at competitive prices has been at the heart of what we do since John James and Mary Ann Sainsbury opened our first store in 1869. Today, inspiring and delighting our customers with tasty food remains our priority and our purpose is clear – we make good food joyful, accessible and affordable for everyone, every day.
Our focus on great value food and convenient shopping, whether in-store or online is supported by our brands – Argos, Nectar, Tu Clothing, Habitat, Sainsbury’s Bank and Smart Charge. Sainsbury’s has almost 600 supermarkets and over 800 convenience stores. Argos is a leading digital retailer and is the third most visited retail website in the UK, with over 70 per cent of its sales starting online. Argos is conveniently available for customers to collect from hundreds of Sainsbury’s stores. Digital and technology enables us to adapt as customers shop differently and our profitable, fast-growing online channels offer customers quick and convenient delivery and collection capability.
Media Contact
Joanna Davidson, Head of Strategic Communications at Sainsbury’s
Joanna.Davidson@sainsburys.co.uk
Alex O’Neil, Senior Strategic Communications Manager at Sainsbury’s
alex.oneil1@sainsburys.co.uk