SHOPPERS have been left in a frenzy over Rita Ora’s new Primark collection which is being hailed as her cutest range so far.
The summer festival pieces dropped in stores across the country on Tuesday much to the delight of fashion fans.
Speaking excitedly about the new arrivals, the Anywhere singer, 33, said: “Festival season is hereeee and I am SO happy to announce my summer range is ready to shop with Primark.
“This is one of my fav collections so far, I love the energy and atmosphere of a festival, and being on-stage through the summer is one of the best experiences as an artist.
“Hope you love this range as much as I loved designing it in beautiful New Zealand.
“Thanks to those involved with sharing this beautiful landscape with us, it’s stunning!!”
Primark bosses added: “We’ve got another full circle fashion moment on our hands!
“This time, it’s the revival of noughties festival fashion — a trending take on this season’s boho revival.
“Born in the nineties, Rita’s tapping into a nostalgic aesthetic for her latest collection while giving it her signature edge.”
The 190-piece collection starts from £3 with the most expensive item – a brown faux leather biker jacket – priced at £36.
A cream asymmetric floral maxi skirt made with stretch lace screams boho chic for just £12.
The white broderie frilled micro shorts, £14, are also proving an early hit and you can channel your noughties fashionista with gold or silver disc belts, £8.
Then finish off any look with £32 brown biker boots and a fringed suede shoulder bag, £25, in black or tan.
Primark stores across the country – including Braehead, near Glasgow, and Irvine, Ayrshire – have been sharing clips of the collection in stores on social media.
And shoppers are already loving it, as one gushed: “Rita has done it again.”
A second wrote: “Love it all, poor bank account.”
“Need all of this NOW”, insisted a third.
A fourth claimed: “This is the cutest range of hers.”
“Beautiful collection, so much nicer in person”, echoed a fifth.
Meanwhile, a sixth added: “So many nice pieces.”
Rita Ora released her debut Primark collection in September last year, allowing fashion fans to shop her “famous style for less”.
The singer said she was excited by the prospect of developing her own affordable fashion collection that offered quality and value. after signing a multi-season deal.
The release marked Primark’s first ever truly international collaboration and was available across its 16 markets, including the UK, Ireland, the US, and Europe.
Why is Primark the place to go to for bargains?
JUST how does Primark do it? Continue delivering on-trend items at such incredible prices? According to bosses, it’s down to four points.
- They “sell a lot of items” – Thanks to that, they are able to make savings by buying in bulk for their 191 UK stores
- They “do very little advertising”
- While their clothes offer the “latest trends”, they “don’t use expensive hangers, tags or labels”.
- And lastly, they try to be “as efficient as possible when transporting products from factories to stores”. This includes things like asking “suppliers to pack our t-shirts so they are ready to go straight on shelf”.
For more information about how Primark keeps their costs so low, and are able to deliver such amazing bargains, visit the Primark website.