It’s now less than 12 months until Microsoft ends all free support for Windows 10 and the US technology giant is on another big push to get those still using this ageing operating to make the jump to Windows 11. In fact, the firm’s latest tactic appears to involve filling Windows 10 machines with full screen alerts urging users to move or miss out on the ‘ultimate experience’.
These giant adverts starting appearing last week with a message that reads, “Do more with a new Windows PC. With support for Windows 10 ending on October 14, 2025, rest assured we have you covered.
“Windows 11 makes it easy to move your favourite files and apps over. Continue to experience everything you already know and love with battery life that lasts, faster web browsing and enhanced security.”
Along with that alert, the US firm then adds that now is a good time to buy a new device that’s fully ready for Windows 11.
“Want the ultimate Windows 11 experience? Level up to the new Copilot + PCs the fastest, most intelligent Windows PCs ever.”
Of course, switching to one of those latest AI-powered Copilot+ laptops isn’t exactly cheap with Microsoft’s models starting from £899. If that sounds too like too much to pay then it’s worth noting that Microsoft will be offering extending Windows 10 support as long as you are prepared to pay.
The company has confirmed that it will charge $30 (£24) per year with enrolled PCs then able to receive “Critical and Important security updates” for Windows 10.
Explaining more, Yusuf Mehdi, Executive Vice President, Consumer Chief Marketing Officer at Windows said: “We understand that some of you may require additional time while moving to a new Windows 11 PC or Copilot+ PC. During this period, you may wish to take steps to help secure your existing PC.
“For the first time ever, we’re introducing an ESU program for personal use as well. The ESU program for consumers will be a one-year option available for $30. Program enrollment will be available closer to the end of support in 2025.”
Although this is good news for those not wanting to invest in a new PC, it is worth noting that ESUs only offer critical updates and nothing else. That means no new features or shiny upgrades to play with.
In fact, Microsoft is keen to point out that moving to Windows 11 is still the best option for most with the firm saying ESUs won’t offer new features and bug fixes – technical support will also no longer be available from Microsoft.
With October 2025 now getting ever closer will you be making the switch to Windows 10? Leave your thoughts in the comments below.