British luxury streetwear brand Represent has signed for a 5,419 sq ft store on New Cathedral Street in Manchester City Centre, opposite the Arndale shopping centre, set to open this autumn.
It will mark the brand’s first UK store, as the London store it previously signed for at 135/141 Wardour Street in Soho is not scheduled to open until early 2025.
The new Manchester store will be something of a “coming home” moment, as the brand was founded in 2011 by Greater Manchester born brothers, George and Mike Heaton.
George Heaton, who is also the Creative Director of Represent, said: “We are very excited to open our first UK retail store in Manchester, our hometown and base. The Represent Manchester location marks an important and iconic milestone for the brand; having spent the past three years planning physical retail footprints, trailing the senses of energy, look, feel, and scent through our partners such as Selfridges and Harrods along the process.
“We’ve been on the lookout for the perfect location during these years and managed to come upon this great store in a prestigious part of the city amongst other luxury brands.”
New Cathedral Street sits opposite Manchester Arndale and is home to leading retailers including Harvey Nichols, Paul Smith, Hugo Boss, Ralph Lauren and Michael Kors.
Steve Gray, Head of European Retail Asset Management at landlord Global Mutual added: “It is fantastic that Represent has chosen New Cathedral Street for its first permanent location outside London, especially given the brand’s history with Greater Manchester.
“Both New Cathedral Street and Manchester Arndale are increasingly seeing strong demand from leading international brands which are seeking high quality, well located physical retail space to help them access our strong customer base.”
In March 2024, Represent opened a 3,100 sq ft flagship store at 461 North Robertson Boulevard in West Hollywood, Los Angeles – its first ever store.
The brand also has a history of collaborating with numerous big name celebrities, including Justin Bieber, The Kardashians, Zayn Malik, and Gigi Hadid, as well as Manchester’s very own Liam Gallagher.
After creating several pop-up in-store activations in London and Manchester, at the likes of Selfridges, Flannels, and Harrods, the permanent new Manchester store signals the next stage of the brand’s continued development.