Apparel Group is excited to announce a significant expansion plan for its homegrown brand, R&B Fashion, a large-format family fashion destination catering to children, women and men.
Extending its offerings to include fashion apparel, footwear, beauty, toys and accessories, R&B Fashion is set to increase its footprint by launching 200 new stores across the GCC and India by the end of 2025.
Currently operating over 135 stores, R&B Fashion is the fastest-growing lifestyle fashion brand in the region, emphasising its commitment to customer accessibility and continuous growth. R&B Fashion is dedicated to not just opening new stores, but creating vibrant, customer-centric spaces where every visit is memorable. The new stores will focus on providing a broad selection of apparel that appeals to diverse consumer bases, enhancing the shopping environment to ensure it is welcoming and inclusive for all. Emphasising exceptional service, these stores aim to become the preferred shopping destinations, meeting the evolving needs and preferences of our customers.
Starting the year with momentum, R&B Fashion has already inaugurated over a dozen new stores in the first quarter alone. The brand’s presence is set to become even more pronounced with planned openings in prominent urban centres across the KSA, UAE, Bahrain, Qatar and India. Furthermore, the upcoming store openings will predominantly be in key cities within the GCC – such as Riyadh, Jeddah, Dammam, Dubai, Sharjah and Manama – along with Doha. Additionally, a significant expansion is planned in major metropolitan areas of India, where the new stores will be a blend of high street and mall locations, ensuring a widespread presence.