Ralph Lauren is set to kick off New York Fashion Week with a runway show in the Hamptons on September 5.
“The Hamptons is more than a place. It’s a natural world of endless blue skies, the ocean, green fields, and white fences, rusticity and elegance with a quality of light that drew artists here decades ago. It has been home, my refuge and always an inspiration,” Lauren said in a statement via WWD.
Ralph Lauren has long had a presence in the Hamptons. The brand opened its first shop out east in 1992, when the town was more residential than a vacation destination. In 2007, the label cut the ribbon on its children’s store East Hampton’s oldest building, and in 2008, the designer established a partnership with the East Hampton Historical Society to help preserve the Mulford Farm grounds. Today, Lauren runs three shops in the Hamptons, and he also has three connected houses in Montauk.
The show will mark Lauren’s latest innovative runway. In recent seasons, the fashioner has presented new lines in an artist’s loft inspired by the one on his Double RL ranch and in his Madison Avenue offices.
The designer has not yet revealed the official location for the event, but stay tuned to Hypebeast for updates.