Newly launched app Radar aims to “revolutionise the online fashion shopping experience” with a bold promise. It seeks to end consumers’ “hard-to-find screenshot habit and hours spent browsing endless product catalogues.”
Radar claims to provide users with a “streamlined solution to save and organise your favourite fashion finds while tracking prices across all online retailers.” Shoppers add items ‘On Your Radar’ to curate a personal wishlist, ensuring they “only ever pay the best online price.”
After downloading the app and creating an account, consumers save their favourite items from any online retailer or app into a single, personal feed or custom folders.
From there, “Radar does the work,” scouring the internet for the best prices and alerting users to reductions, ensuring they never miss out on a great deal or buy at the wrong time.
Founded by “fashion shopping enthusiast” Emily Gaunt, she said, “We’re on a mission to make online shopping smarter and fairer for everyone involved—shoppers, brands, and the planet.
“Our platform is an ecosystem that supports everyone, from high street giants to family-owned independents. We believe in an impartial, and transparent experience for shoppers and have therefore delivered a thoughtful, commercially conscious model. We want the path to purchase to be a happy and efficient one, which benefits the entire fashion industry.”